From Russia to The big apple: A singular Founder’s Journey
Mariya Nurislamova emigrated to The big apple from Perm, Russia. Her fascination with fragrance started early — she recalls that, while in the Soviet Union, her family members’s limited scent solutions designed the 1st come across using a French perfume really feel similar to a "surreal, decadent" second that ignited her eyesight for combining scent with freedom and discovery
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Armed having a B.S. in Arithmetic and Computer system Science from Perm Condition Complex University as well as a BBA in Promoting Management from Baruch School (Zicklin University of Organization), she blended analytical wondering with creative company method
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Serial Entrepreneurship & Developing Scentbird
In advance of founding Scentbird in 2013, Mariya co-Launched Neuvey, an IT and promoting agency, and Missionelle, a women-focused online Market. She also co-developed Beta 7 days, a networking convention for tech business owners
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The Birth and Increase of Scentbird
Along with co-founders Sergey Gusev, Andrei Rebrov, and Rachel ten Brink, Mariya launched Scentbird in early 2013, transforming perfume discovery by using a membership model that gives people a thirty-working day sample of luxurious and niche fragrances for around $15 per month
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In 2018, Scentbird lifted a Collection A spherical of $eighteen.6 million, led by Goodwater Funds and supported by Y Combinator and others. At the moment, the corporation experienced developed from just four hundred to around 250,000 subscribers and experienced expanded its products line to incorporate extra individual treatment and residential fragrance offerings
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Expansion, Rebrand, and Innovation
Less than Mariya’s Management, Scentbird has continued to evolve. In 2022, the manufacturer underwent A serious rebrand — unveiling a sleek, present day identity, growing its collection to include candles, launching eco-acutely aware lines like Sanctuary in assistance of endangered species, and broadening its international arrive at, including Canadian growth
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The company now presents more than 600 designer and specialized niche fragrances, and strategic initiatives such as a collaboration with Saks allow for subscribers to buy entire-sizing bottles immediately by way of a co-branded encounter
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Community-Driven Engagement and Recognition
Scentbird’s 1st-at any time Electronic Fragrance Awards in 2024 showcased Mariya’s eyesight for Mixing tradition with present day digital engagement. The awards highlighted shopper traits as a result of information-informed categories like Fragrance Influencer on the 12 months, Mounting Star, and Top rated New Launch, and attained countless 1000's globally through Reside streaming
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Entrepreneurial Point of view & Funding Insights
Mariya has spoken candidly with regard to the troubles of early fundraising. She described bootstrapping Scentbird for approximately a 12 months ahead of securing $40,000 with the Business owners Roundtable Accelerator in NYC, which paved the way for your $100,000 angel investment immediately after Scentbird began getting traction scentbird ceo
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Ventures Beyond Fragrance
Her entrepreneurial spirit extends into various brand names. In combination with Scentbird, Mariya co-founded:
Deck of Scarlet (2016): a customizable makeup membership support.
Confessions of the Rebel, Goodhabit, and Sanctuary: makes underneath the Scentbird umbrella focusing on crowdsourced fragrance, blue-mild skincare, and conservation-targeted fragrance, respectively
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She also serves as CEO of Drift, a vehicle-freshener membership service acquired in 2022, demonstrating her experience in scaling e-commerce and subscription versions across verticals
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Controversy & Brand Separation
Although Mariya is celebrated for her organization acumen, she has also drawn scrutiny for her spiritual and esoteric information—masking subjects like meditation, chakras, and alternate reality theories—which some clients discovered controversial. She maintains that her individual beliefs remain separate from Scentbird’s operations
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Legacy & Management
Mariya’s leadership has reworked Scentbird from a niche startup into The most revolutionary fragrance membership companies. By means of her data-driven, shopper-centric tactic, she has produced luxury fragrance exploration obtainable, personalized, and sustainable.